At the heart of any business lies its marketing. Marketing is not only used to sell your products and/or services and promote your brand awareness, but it’s also used to effectively communicate your mission, values and messages to your target audience.
Getting your marketing message out to the people you need to hear it has never been more challenging. By partnering with Serbin, your marketing efforts can be utilized with maximum efficiency so that each dollar goes further and works harder for you.
The mantra our customers know is print and mail ARE alive and well! Advancements in direct mail technology are providing very powerful, effective and efficient ways of reaching target audiences and generating responses.
All phases of your direct mail project – from concept to mail box – are available under one roof with Serbin. This allows for faster turnaround times, fewer errors and better service. Make Serbin your print marketing partner today!
The mantra our customers know is print and mail ARE alive and well! Advancements in direct mail technology are providing very powerful, effective and efficient ways of reaching target audiences and generating responses.
All phases of your direct mail project – from concept to mail box – are available under one roof with Serbin. This allows for faster turnaround times, fewer errors and better service. Make Serbin your print marketing partner today!
Getting your message heard in today’s marketplace is a more challenging task than ever. Personalized marketing with Serbin rises above the chatter of one-size-fits-all marketing by customizing content for each intended recipient.
Personalized messaging techniques often begin with the recipient’s name, but that’s just the beginning. Personalization can take many forms including the copy and images each person sees. The point of personalization is to make each piece of communication as relevant as possible. The more relevant the offer, the higher the response rate.
Marketing campaigns that employ these types of personalization can produce response rates that are double and triple to those of conventional static campaigns.
Multi-channel marketing is the use of various forms of media (print, email, web, mobile, social media, television, etc.) to reach potential customers. Print plays an integral role in multi-channel conversations because it is tangible, targeted and efficient. Partner with Serbin to create a campaign that will show continuity across various channels and deliver maximum impact to your audience.
Multi-channel marketing is the use of various forms of media (print, email, web, mobile, social media, television, etc.) to reach potential customers. Print plays an integral role in multi-channel conversations because it is tangible, targeted and efficient. Partner with Serbin to create a campaign that will show continuity across various channels and deliver maximum impact to your audience.
The public encounters constant bombardment of media messaging each day. To rise above the minutia, it is imperative that memorable campaigns employ a strategy that incorporates an array of multi-impressions or “touches” that engage an audience and invite a response. Market research indicates a potential customer needs to trust the business reputation, product and or service before he/she is willing to make a commitment. Building visibility, familiarity and a positive reputation can take a series of 3-7 memorable contacts. Serbin understands these strategies and will create a campaign that can produce new leads for your business while staying budget-friendly.
It is noteworthy to remember that Direct Mail is not specific to an older demographic. Keep in mind that 65% of millennials (those born 1982-2002) prefer reading something on paper vs. electronic media. When surveyed, 76% of that same group said they were swayed in making a buying decision based on tangible materials they received in the mail.
Campaign Marketing:
New Movers
Birthday
Radius
1500 N. Washington Blvd.
Sarasota, FL 34236
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