Serbin Print Marketing and Publishing hosted their “Next Level Workshop” on September 25th at the Community Foundation of Sarasota County. This sold-out event was designed exclusively for regional nonprofit organizations and key staff including Executive Directors, Marketing, Communications, Development and Membership Professionals. This instructive half day workshop provided strategies for synthesizing marketing and communication efforts …

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Expanding our capabilities again to insure we give our customers the type of services they deserve we’ve added the fully automated Duplo 350C Booklet Making System. We now have the capability to economically gather, stitch, fold and face trim short run booklets whether offset or digitally printed in one smooth fast operation. Ask your sales …

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Serbin is proud to announce the addition of a second Xerox Color 1000 digital press. The decision was an easy one for us to make. With personalized, variable color sales growing at an ever increasing rate we needed another production press to maintain our level of service for our clients. Because of the Color 1000’s …

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With a direct marketing piece, your words have to be performing at their best. After all, you need to motivate your targets not only to read your compelling offer, but also to promptly respond to it. Here are five tips for writing convincing and effective sales copy: 1. Be concise. Direct mail pieces are fluff-free …

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Did You Know 76% of young people, otherwise known as the digital generation, said they had made a purchase based on something they received IN THE MAIL. The Takeaway Even in an increasingly digital age, mail still plays a vital role in growing many businesses.

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