To rise above the constant messaging that people are bombarded with daily requires much more than a ‘one and done’ marketing approach. Today’s campaigns must employ a strategy that uses multiple impressions or ‘touches’ to even get noticed, much less respond to an offer. Depending on your industry, experts say that three to seven touches are required before you reach ‘top of mind awareness’ with your customers. Serbin delivers campaigns that produce new leads and work within your budget.
And before you think direct mail is only for older demographics, consider 65% of Millennials (those born in 1982-2002) prefer to read something on paper vs. other electronic media. Meanwhile, 76% of that same group said in a recent survey that they’d made a purchase based on something they received in the mail.
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