Getting your message “heard” in today’s marketplace is a more challenging task than ever. Personalized marketing with Serbin rises above the ‘chatter’
of one-size-fits-all marketing by customizing content for each intended recipient.
Personalized messaging techniques often begin with the recipient’s name, but that’s really just the beginning. Personalization can take many forms including the copy and images each person sees. The point of personalization is to make each piece of communication as relevant as possible. The more relevant the offer; the higher the response rate.
Marketing campaigns that employ these types of personalization can produce response rates double and triple those of conventional ‘static’ campaigns.
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